Gong For Sales Readiness

The Ultimate Resource Hub for LinkedIn Sales Readiness Pros

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Learn how to get started on key initiatives in under 2 minutes

I. How Gong Works at LinkedIn

1. Gong Captures Your Customer Calls and Meetings

Gong’s platform captures all customer interactions – calls and web conference meetings.

Simply add assistant@gong.io to any of your meeting invites on BlueJeans, Zoom or any other web conferencing tool

2. Understands What's Being Said

Once invited to a meeting, the Gong recorded will join those calls as a silent participant and start recording.

A transcript of all recorded calls will be available on Gong so you can search for key moments from customer conversations

(So don’t forget to remind them add assistant@gong.io to your meeting invites)

3. Delivers Insights That Help You Consult With Your Segment

You can find actionable data from these calls on Gong’s platform through:

targeted search results
call scorecards and
rep behavior statistics against industry benchmarks

II. Here's Everything You Need To Do:

A quick recap of your most important tasks

1. Ensure Reps Record Their Calls

Reps need to add "assistant@gong.io" as a meeting participant to their meeting events

Note – assistant@gong.io needs to be added at least 30 min before the start of the meeting (see screenshot below)

If you are using a Zoom password, append the password at the end of the Zoom URL

Ensure the web conference link is included in the meeting invite

This is so Gong knows what virtual meeting to join

Please update recurring invites to include assistant@gong.io

This way, you don’t have to remember to add it each time!

Add Gong to your Bluejeans calls

Add Gong to your Zoom calls

Add Gong to your Teams calls

2. Help Drive Adoption

Drive Adoption Directly with Reps

There are several fun ways to drive adoption of Gong. Here is what we suggest

Send them an email with login instructions. Here is a template
Send them reminders to add assistant@gong.io to their meetings
Share call snippets from great calls to incentivize getting their calls recorded
Run contests or SPIFs for the best calls submitted to the readiness team

For Users who have a PC, you can use this step-by-step guide to create a shortcut in your Outlook Desktop App which will automatically add Gong to your new meetings.

Drive Adoption Through Managers

How do managers find the recording status for their team?

Share great call snippets with managers to drive call recording adoption
Managers can also see their team’s calls from their Gong Home screen
The higher your Gong activation, the more data you can leverage when making strategic decisions and tracking your initiatives

Other Fun Ideas to Drive Adoption Across the Board

Sales Enablement teams get very creative when it comes driving adoption. Contests, virtual posters, SPIFs, weekly Gong Call of the Week – all ideas are encouraged!

3. Learn the FAQs

How can I learn more? Other FAQs?

FAQ: go/GongWiki for further FAQs

LinkedIn Internal: Your internal champion is Jyothi Krishnamurthi (Email: jykrishnamurthi@linkedin.com)

Tech Support: For technical support:

Web: help.gong.io

Emai: help@gong.io

For strategic discussions, you can reach out to your Gong CSM Jackie Shockley (email: jackie.shockley@gong.io)

What systems does Gong connect to?

Gong is connected to several of LinkedIn’s communication systems, including:

Office 365

Zoom

BlueJeans

Salesforce

Salesloft

Dynamics

Microsoft Teams

III. Run Your Key Initiatives on Gong

1. Track Adoption of New Messaging

Help drive BLUEPRINT adoption by sharing the best calls across the team, and track adoption to see when re-training might be required

2. Help Sales Mangers Give Consistent Feedback

Are Sales Managers giving consistent feedback across the board and reinforcing the most important ideas?